US teams could face Champions League winners in new Super Cup | Soccer
American teams could be invited to face the winners of the Champions League in a revamped Super Cup envisaged by UEFA. Substantive talks for a four-team season-opening event to replace the Super Cup are underway.
This would include Champions League and Europa League winners as is currently the case, but also Europa Conference League winners. The United States, considered the main growth market for European football, is the main destination under discussion and one option would be to include the host country champions – in this case the winners of Major League Soccer – as fourth team.
UEFA’s new English-language US broadcast rights deal for its European men’s club competitions represents a 150% improvement on its existing deal, with additional revenue to be generated from rights sales in Spanish.
It is understood that there have been no serious discussions at this stage about the possibility of playing Champions League matches outside of Europe. But the idea of an opening tournament to replace the Super Cup from 2024 is gaining traction as a way to generate more revenue, not just for competing clubs but for European football as a whole, by attracting a new audience, with a focus on bringing in more families and female fans.
Sources say all options to achieve this would be considered, whether that means placing the matches in a weekend festival or having pop artists play before matches or at half-time. They point out that other sports have succeeded in conquering new markets, such as the NFL which plays regular season games in London.
Further talks are expected to take place at the European Club Association’s general assembly in Istanbul on Thursday and Friday, with the organization keen to foster a spirit of innovation.