Source: CBS extends Champions League deal for $250m a year
The Champions League remains on CBS in the United States for another six years, with parent company Paramount paying $250 million a year to renew its main European soccer rights until 2030, a person told The Associated Press on Friday. close to agreement.
That’s a 250% increase from the previous deal, starting in the 2024-25 season, when a new competition format created a 50% increase in the number of games. The person spoke on condition of anonymity as the deal was not announced by Champions League organizers UEFA.
The current Paramount deal is $100 million per season for English rights for 2021-24.
In May, CBS set an American record for a Champions League final broadcast in English with an average viewership of 2.76 million for Real Madrid’s 1-0 victory over Liverpool.
The Spanish-language rights in the United States — currently held by Univision for about $40 million per season through 2024 — have yet to be sold, the person told the AP.
The six-year deal is unusual for UEFA and its commercial department, which typically offer three-year Champions League deals.
The competition will be revamped in 2024 with 36 teams instead of the current 32 playing in a single league table instead of the traditional four-team groups, before an expanded knockout round.
The format change will give Paramount and other rights holders 189 games per season from 2024 instead of the current 125.
It’s the latest example of a US broadcaster paying more to show European football before the United States hosts the 2026 World Cup along with neighbors Canada and Mexico.
The rights to the English Premier League were retained by NBC last year in a six-year deal worth more than $2.7 billion until 2028. The value of English rights and in Spanish has almost tripled.
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