Carlsberg celebrates 30-year record partnership with Liverpool FC
KUALA LUMPUR: To celebrate Carlsberg’s 30 year partnership with Liverpool FC, #CarlsbergMY has launched its brand new Carlsberg LFC Legends Edition cans!
Unlike other regular beer can designs, these limited edition cans feature the shirts worn by the six LFC legends we will never forget – Ian Rush: Forward (1980-1996), John Barnes: Left Winger ( 1987-1997), Robbie Fowler: Forward (1993-2001), Jamie Carragher: Defender (1996-2013), Sami Hyypiä: Defender (1999-2009), Luis García: Midfielder (2004-2007).
Stefano Clini, Managing Director of Carlsberg Malaysia, said: “We are very happy and grateful that all of our fans have made Carlsberg the beer of choice for every football occasion.
“Carlsberg has always been at the heart of football, and we are committed to continually delivering the best football experiences to consumers who love the game as much as our beers. We want to honor the pride, loyalty and support of our fans with a another exciting campaign this year to mark 30 years of partnership between Carlsberg and Liverpool FC,” he said.
John Barnes, who played with the Kop between 1987 and 1997, said he was honored to be part of the campaign and said the partnership between the two represented the loyalty of Liverpool fans.
“Even though Carlsberg arrived when we were successful, we had a spell without winning trophies and Carlsberg stayed with us for 30 years to show his loyalty. I can say the same for Liverpool fans,” he said. he declares.
Sami Hyypia, who won the UEFA Champions League with the Reds in 2005, said he was proud to be part of the Carlsberg-Liverpool journey.
“It was an honor to play in a Liverpool shirt with the Carlsberg sponsorship on the front. This 30th anniversary shows just how strong that partnership really is,” he said.
Fans can have a chance to win these limited edition souvenir cans when they buy six full pints, 10 half pints, two buckets or a tower at their favorite bar or when they spend a minimum of RM20 at convenience stores or RM30 in supermarkets and hypermarkets. and 99 Speedmart on Carlsberg Danish Pilsner, Carlsberg Smooth Draft or Carlsberg Special Brew.
Liverpool FC fans can also get the set for free when they shop for RM300 of Carlsberg Danish Pilsner, Carlsberg Smooth Draft or Carlsberg Special Brew at super and hypermarkets and 99 Speedmart, Carlsberg’s official online stores.
Around 100 mini football festivals were also scheduled at Malaysia’s favorite restaurants at the start of the Premier League season.
All events taking place from August to October this year.
Don’t miss a thing and stay informed by visiting www.carlsbergfootball.com. Be sure to ‘Like’ and ‘Follow’ CarlsbergMY on Facebook at www.facebook.com/CarlsbergMY for the latest updates.