Borussia Dortmund receive shocking apology after Champions League debacle – Man City set to be next – Alex Brotherton
When Puma unveiled its range of third kits for the 2021/22 season, they certainly got the fans talking.
The designs caused an uproar mainly due to the lack of club badges. Add to that the fact that all of the kits follow the same drab pattern – something fans and fans of football shirts have come to hate in recent years – and it’s fair to say that the German sportswear giants do haven’t had a good month.
Borussia Dortmund wore their third kit on Wednesday as they beat Turkish side Besiktas in the Champions League. Puma then apologized to the Dortmund fans after the conception, uh, let’s just say it wasn’t very well received.
We believe Manchester City fans should be next on the list to apologize to.
Unlike the rest of the Puma third kits, the jersey Dortmund wore in their 2-1 victory in Istanbul made actually feature the club crest on the front, albeit very faintly and with minimal detail.
This would be a concession Puma allegedly made after the club’s ultras rejected the original design this summer.
Still not happy with the design, however, supporters have now received an apology from Puma general manager Bjorn Gulden.
“We regret the anger of the fans and would like to apologize to them,” Gulden said after Dortmund’s victory over Besiktas. “We really took the feedback to heart and will take it into account for future kits, just like in the past.”
Considering that Puma is a German brand and owns a 5% stake in Borussia Dortmund, it is perhaps not surprising that an apology has been issued. We doubt City will be so lucky.
Pep Guardiola’s men have yet to launch their third kit, but I hope the team doesn’t have much reason to wear the navy blue number with ‘Man City’ printed on the front. The shirt will not be used for Champions League trips to Paris Saint-Germain and Club Brugge, as both teams’ home shirts are predominantly dark blue.
Therefore, Guardiola’s team away game at RB Leipzig in December could be the first time we’ve seen the underwhelming design in action. That being said, it could be used in domestic competitions if needed – possibly Brighton and Hove Albion in October or Aston Villa in November.
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As for many City fans, they wouldn’t blink if the Strip never saw the light of day. Some have likened the design to that of a pajama top, or even the kind of t-shirt a 12-year-old would wear in the pool on vacation.
As a club, City are proud of their heritage and kits play a major role in it. In recent years Nike and Puma have been a bit too experimental with some of their City models, but the omission of the club crest on the jersey trumps any previous complaints.
Puma – send us an apology and let’s leave this sad episode behind us.
Do you think Puma should apologize to City? Follow our new editor City Fan Brands Alex Brotherton on Twitter to participate in the discussion and share your thoughts with us in the comments section below.