Amazon and BBC land Champions League TV rights in major shake-up – Liverpool FC
Amazon has secured live UK rights to the Champions League for the first time.
The tech giant will share rights with BT for the 2024-27 cycle, a period which marks the start of a new format for UEFA’s European men’s club competitions.
Amazon will have first-choice matches on a Tuesday night until the semi-finals, with BT retaining the rest of the rights to the Champions League, Europa League and Europa Conference League.
The BBC has secured the rights to show Champions League highlights on Wednesday nights.
Amazon already owns the UK rights to 20 Premier League games per season, but will expand its live offering with this new deal.
The UK deal would represent around £500m a year for UEFA and clubs – £1.5bn in total – a 20% increase on the current cycle.
Beyond delighted to announce Champions League matches every Tuesday on Amazon Prime Video in the UK from 2024
— Alex Green (@alexgreen3) July 1, 2022
Alex Green, Managing Director of Amazon Prime Video Sport Europe, said: “The addition of UEFA Champions League football is a truly momentous moment for Prime Video in the UK.
“Since 2018, we’ve seen millions of Prime members in the UK enjoy live sport on Prime Video, and it’s that passion and energy that has driven us to this exciting next step.
“We look forward to bringing fans the showpiece match of European football’s most prestigious competition every Tuesday and will have more details to share on our broadcast in the future.”
Marc Allera, chief executive of BT’s consumer division, said: “BT Sport continues to be the home of UEFA’s club competitions until 2027 and we are extremely proud to have the privilege of broadcasting for 12 years. one of the most exciting competitions in the world. .
“It’s fantastic news for our viewers that from 2024 we will be able to show more games than ever before live and exclusively on BT Sport.”
This is the second rights deal to be concluded since a new partnership was established between the European Club Association (ECA) and UEFA to set up a tendering process for commercialization of rights.
The first was in France, where Canal Plus secured the rights to a deal worth €480m (£413m) per season.
It is understood that total broadcast and media revenue this cycle is expected to reach $5bn (just under £3.7bn) per season, a big increase from the $3.6bn current per season (just under £2.7bn).
Discussions are ongoing between UEFA, ECA and the group of European leagues on the distribution of this income.
ECA chairman Nasser Al Khelaifi said in March that the promise of bigger revenue demonstrated that the three clubs still committed to forming a European Super League were “wrong in every way”.
This trio – Real Madrid, Barcelona and Juventus – took their fight to the European Court of Justice.
The court is being asked to rule on whether UEFA abused a dominant position under competition law by first blocking the formation of the league and then seeking to punish those involved.
The hearing is set for July 11 and 12, although the judgment should not be published until later in the year.
The Champions League is expanding from 125 to 189 clubs under the new format agreed by UEFA’s executive committee in May.
Teams will play eight matches in the new 36-team league stage, up from six in the current group stage. Teams finishing between ninth and 24th in the league will also face a two-man play-off to battle for the final eight spots in the 16-team knockout round.
BT, which has held the rights to the Champions League exclusively since 2015/16, announced in May that it had partnered with Warner Bros Discovery on a new joint venture to bring together the companies’ respective rights.
Discovery owns the pan-European rights to the Olympic Games.